Trading Against Poverty By Nduka Uzuakpundu ozieni@yahoo.com
In setting global development agenda - via the recently agreed upon universal Millennium Development Goals (MDGs) - the United Nations did so in the conscious realisation of just how crucial a role the media would be expected to play. The announcement of the Millennium Development Declaration, in 2000, was equally at an historical juncture - between the end of the 20th Century and the beginning of the 21st. And, in 2005, when Mr Kofi Annan - the Secretary-General of the U.N. - spelt out, in detail, the MDGs, and what was expected of member-states of the world body, it was clear that the media would, in the next decade - up to 2015 - be playing the part of an agent of change. The MDGs - basically designed to ameliorate, if not eradicate, the untoward effects of poverty - are, to a very large extent, tied, inexorably, to the performance of member-states of the U.N. at the level of macro-economics, international trade as practised on the basis of fairness and openness - in keeping with rules of the World Trade Organisation (WTO); and - in order to aid the crucial role of the media - how much of good governance: democracy, transparency and untrammelled access to information; is practiced by the state. While there is already an over-dose of cheerless news about the prospects of the WTO in meeting the challenges of development, as predicated on the gains of international commerce, there appears an unconscious restriction of the media from taking a visible part in an issue that is right there on its amorphous, but recognised, turf: governments would rather negotiate amongst themselves on how to arrive at a manageable degree of open trade, where, for instance, the countries of the industrialised North would, rather, for political reason, not open their market, generously, for imparts coming from the less industrialised countries of the South. And, in order to always secure votes of the organised private sector (OPS), which is dominated by conglomerates and multia-nationals, most governments of the industrialised North - as in the European Union and the Americas - pump in generous industrial and, agricultural subsidies into the hands of local manufacturers so as to make imported goods less competitive. To the extent that this imbalance is consciously fanned by the governments of the industrialised North, so as to augment their advantage in international trade, it poses a challenge - some writes have argued that it’s an unjust practice that would make unrealistic the fine objectives of poverty eradication and sustainable human development desired in the MDGs - to governments and policy-makers, who may have to take the media along in a journey in search of a fairly level playing ground. There is a lot more to free trade and insincere policy statement of not siding with protectionist tendencies. For most countries of the South, the first step to take is making trade and development-related intelligence available to the media. Not only would that help the media to understand what’s being done to meet voter’s and tax - payer’s expectations as per the MDGs, what challenge government is facing on the issue of poverty eradication - and what assistance the media could render. Surely, government, in a modern state, cannot arrogate to itself the repository of flawless wisdom; its countenance of the media as an ally - an ally that is ready to give kudos and knocks when they are well deserving - could make the challenge of poverty eradication, as the very basis of sustainable human development, less cumbrous.
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